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Wednesday, March 7, 2012
50 Good Ecommerce Customer Service Strategies
50 Good Customer Service & Marketing Strategies For 2012
It's good to know others mirror the thoughts I've written in my books over the years. I'm not sure if Andrew had read anything I've written, but his guest post below make me feel secure that the drum I've been beating for close to a decade is being heard by someone!
This comprehensive guide on ecommerce customer service will teach you how to improve your customer service strategy without altering the structure of your business. It also helps illustrate just how much money you can make from your existing customer base with great customer service.
50 Good Ecommerce Customer Service Strategies
1. Offer a monthly product giveaway to customers that sign up for your newsletter.
2. Offer coupons to your customers for writing a seller review.
3. Add coupons & promotions in your e-mail marketing. Don't have an e-mail marketing strategy set up? You need one.
4. If possible, work to offer same day shipping for customers that need their items in a hurry.
5. Increase your call center hours to take into account extremely early and late orders.
6. Offer free return shipping for a limited time to see if that added feature builds confidence in your customers and leads to more conversions.
7. Give customers the ability to have their items sent gift wrapped, or to purchase their item with gift wrapping for them to wrap themselves.
8. Offer gift cards to your customers so they can easily share your website with others.
9. Implement live chat. Live chat can greatly decrease the number of abandoned carts at your webstore.
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